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Santa Cruz, the eponymously titled brand from the town of the same name, has skate and surf culture running through every fibre of its being.
The oldest continuous skateboard company in existence, founded by three friends back in 1973 it has served as the professional home to many of the greatest skateboard talents the world has ever known. From Natas to Hosoi and Grosso to Moul, it's impossible to immerse yourself in skate folklore without coming into contact with Santa Cruz' rich history and its ubiquitous Screaming Hand logo is as iconic as they come.